Privacy policy

The following Privacy Policy outlines the data processing practises carried out through the use of the Internet and any other electronic communications networks. For any queries regarding these practises please contact us at support@eternitydiamonds.co.uk.

Information collected

Personal data is collected through the use of online forms on this website and when you email us your details. Data is also collected as part of the purchasing process regarding your transactions.

Your information will be held for as long as you have your account with us or as long as is needed to be able to provide services to you. If you have contacted our customer services team your information will be kept for as long as it is necessary to provide support related reporting and analysis only.

We will hold information if it is required to meet legal or regulatory requirements, manage and resolve disputes and to prevent fraud or abuse. In such circumstances we may hold your information even after your account has been closed.

Use of personal information

The personal information collected on this website is used for the personalisation and provision of services and dealing with enquiries and requests. Our communications are designed to give you exclusive access to offers and the best deals. We use information to tailor content to your requirements and to tailor offers that will be of interest to you.

Under no circumstance will we sell any of your personal data to any third party - including your name, address, email address or credit card information. We endeavour to earn and maintain your trust, and we believe this is absolutely essential in order to do that. However, it is essential to share your information with the following categories of companies that enable us to bring our service to you.

• Companies that are required to provide you with your purchases such as payment service providers, warehouses, order packers, and delivery companies;
• Professional service providers, including marketing agencies, advertising partners and website hosts, who are essential in running our business;
• Credit reference agencies, law enforcement and fraud prevention agencies, so we can tackle fraud and keep you safe;
• Approved companies, such as social media sites (if you choose to link your accounts to us), Marketplace sellers where you place an order, and PayPal where you choose to use their payment service.

We will also use your information to provide you with updates about our products and services. By providing us with your e-mail and postal address, you are opting in to receive this information by e-mail and post.

You may opt-out of receiving information from us at any time by clicking on the 'unsubscribe' link in any email, by sending us an email at support@eternitydiamonds.co.uk or calling us on 0208 952 6346. Alternatively, you can write to us at the following address: The Old Bank, Tellers Room, 153 The Parade High Street, Watford, Hertfordshire, WD17 1NA.

This page may be updated on occasion, to reflect changes to how your data is being processed.

If significant amendments are necessary, we will post notices on the Eternity Diamonds website. We may also make direct contact via email, so that you are able to review the changes before you continue to use the Eternity Diamonds website.

Use of cookies

The definition of a cookie is a small piece of information sent by a web server to a web browser, that allows the server to collect information from the browser.

Cookies are used on the Eternity Diamonds website to provide you with the best user experience possible. Our cookies identify you when you visit the site and track your browsing patterns. This enables you to enjoy a personalised version of the site. You can choose to turn off cookies, check your browser for information on how to do this. Please note that turning off cookies will restrict the use of our website.

There are four main types of cookies - here's how and why we use them.

(1) Site functionality cookies - Enable you to navigate the site and make use of features, such as "Add to Cart".

(2) Site analytics cookies - allow us to improve our sites functionality and your overall shopping experience.

(3) Customer preference cookies - when you are browsing or shopping on Eternity Diamonds, these cookies remember your preferences (like your language or location), so we can make your shopping experience as simple as possible, and more bespoke to you.

(4) Targeting or advertising cookies - show you advertisements that are relevant to you. They also limit the number of times you are shown the same ad and assist us in managing our marketing campaigns

Use of our site is an agreement to us using these cookies on your device and accessing them when you visit the site in the future. If you would like to delete any cookies that are already on your computer, the "help" section in your browser will provide you with instructions on how to do so. Please note that by deleting or disabling future cookies, your user experience may be affected, you might not be able to take advantage of certain functions of our site, and the complete user experience that we pride ourselves on providing our customers.